Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letter

Author: Alan Sharpe

Target audience: General managers of auto dealerships

Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]

Purpose: Generate appointments for salespeople

[MAILING ENVELOPE]

[Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership.]

[LETTER]

[Is 8 1/2 x 11 inches, copy on both sides]

December 27, 2007

Brad Carling, General Manager

Tri-City Chev-Olds

123 Any Street

Anytown OH 12345-9163

[Right here, beneath the prospect's name, is affixed to the letter a sample auto gift card, personalized with the prospect's name, and this headline: As you can see, this card has success written all over it.]

Dear Mr. Carling:

Go ahead, pull this amazing little card off the paper.

It's made of plastic. It costs you $2 to buy. But it's worth the price of a new car, sold off your lot. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.

Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out?

This card will help. Big time. It's a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.

Take a look at the front of your card. As you can see, you customize the card to match your dealership's brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card's dollar value and each transaction.

You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.

You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.

That's what the card does. Here's what it does for you.

Please read the brochure I've enclosed for the compelling specifics. You use the Sharpe AutoCards card to:

1. Close more sales by beating competitors' discounts

2. Boost your service department revenue and repeat business

3. Multiply your accessories department revenue

4. Retain customers for years after the sale

5. Attract potential customers and increase traffic in your showroom

6. Increase referral business

7. Increase revenue on the back end

8. Promote brand awareness of your dealership

The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don't have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.

Use your card today to receive free coffee and donuts for four.

The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I'll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you'll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.

When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let's set up an appointment.

Yours sincerely,

[signature in blue ink]

Brad K Phillips, Director, Sales

Sharpe AutoCards

© 2012 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).

Trade Show Banners Makes Your Business Attractive

If you have your own business then it is very important for you to publicize your business to the people around you. There are so many ways to publicize your business in a very effective and efficient way. If you want more business for your firm then the basic thing which you have to do is to do publicity about your business. You can publicize about your business through distributing templates, Hoardings and so many other things are available which you can use very easily. This will definitely attract the customers towards your firm and resulted in more profit to your firm.

If you are looking for the Trade Show Banners for yourself, then there are so many companies in the market who will offer you the best deal in this at very reasonable price under your budget. You can deal with them as per your requirement and need. These banners can be made with your ideas of design as well. This will defiantly increase the level of profit in your trade. Banners are excellent option if you are going to promote your business or product since it attracts millions of people at the same time.

You can find out attractive and excellent quality Trade Show Banners from leading companies since they offers wide collection of exclusive banners. You can also choose banners that is highly durable and resistance to different weather condition. You can check out from wide variety of inventory and pre designed banner and signs within your affordable budget that fits your pocket. It is important to avail services from leading and advanced company because it offers quality and long lasting banner. The banners are made out of excellent quality fabrics that serve your purposes in friendly way.

There are so many leading companies specialized to manufacture quality banners within your expected budget. Moreover you can avail custom full color, best in class and highly durable custom Vinyl Banners. Nowadays banners has become popular way to enhance your business since it attracts millions people easily. There are so many things that need to be considered while selecting banners to make your business effective.

Now if you want create awareness about your business you need to buy quality and attractive Business Banners that can easily serve your purposes. Using banner is quite grand way to enhance your business efficiency in short time and less effort. Everyone wants way that gives your maximum profit within your expected budget and banners are ideal way to create awareness in organized way. You can choose from wide collection of exclusive and professionally designed at reasonable price and good discount. You can also avail banners at wholesale price on bulk purchase of banners.

Advertising and Marketing: A Businesses Strongest Weapons

Advertising and Marketing: A Businesses Strongest Weapons

Communication and technology: Needed by businesses across the globe for an innumerable amount of things. There was a time in the not too distant past that businesses were run without any technology, but in this day and age it is a necessity in order to keep ahead of the game and ahead of the competition. But why should this be a bad thing? Given the correct guidance businesses can utilise technology to their advantage. This is why more and more of them are turning to Thunder Communications, an advertising and marketing agency based in Boston MA, and their qualified and professional team to provide a reliable and exceptional service.

Advertising and marketing is one of any businesses strongest weapons. It can send it hurtling into the stratosphere attracting clientele from far and wide if done right, but strangely it isn't always the number one priority. This is where Thunder Communications can take the helm and steer any business in the right direction.

Businesses might want advertisement in newspapers or magazines. Then again they might was videos producing for television or the internet. Or they might even want a fantastic website setting up. It is this advertising and marketing agency's job to get a business's idea out there in whatever form they see most appropriate. No job is too big or too small; it is completely up to the business to define the parameters that the Thunder Communications team can work their magic in. The work they do is on par or surpasses any other world class service.

Previous clients have ranges all the way from small, independent traders right up to some of the big hitters including Fox Sports, the National Hockey League, Major League Soccer and Puma. Thunder Communications won't judge a business based on how big or small it is, just how big or small their ideas are.

Thunder Communications' team won't try to limit what a business can or can't do. They will sit down with the client and listen to all they have to say before offering a range of options for them to choose from. Only when the best, most appropriate option is chosen will the team take the idea and run with it in order to get it as far off of the ground as they can. As it always has been, the client and the clients business is the agency's primary concern. After all, what sort of agency would it be if the client and their business WEREN'T their primary concern!

Thunder Communications and their fantastic team have been heaped with awards over the years: Amongst them are awards from the New York Art Directors Show, Best of Broadcasting Gold's and International Film & TV Gold, London Art Directors Show, Paris Creative Awards Show and the Tokyo Creative Show. But rather than rest n their laurels they are constantly on the lookout for the next businesses big idea to send to the stars, and this is why they truly are on the cutting edge of advertising and marketing.

Every Business Needs Their Own Advertisement

Every Business Needs Their Own Advertisement

Communication is one of the most important things in the world. The human races ability to communicate is what set us apart from the animal world and allowed us to grow and flourish. And the crazy thing is that we still haven't finished evolving! Thunder Communications can take any businesses idea and communicate it to the world in ways that may never have occurred to anyone else. Thunder Communications an advertising and marketing agency based in Boston MA, and is renowned in the business fraternity for the cutting edge innovations and high quality results that its qualified and professional team achieve.

mind all of the time, and advertising and marketing may not be at the top of that very long list very often. This is where Thunder Communications can offer help, support advice and hopefully steer any business in the right direction.

Print? Video? Digital media? Small Scale? Large scale? MASSIVE scale? You got it! Whatever a business needs to send it into the stratosphere, the crack team of experts will aim to help. They can take a business's specific needs and help transform it from just a good idea and turn it into something truly magnificent. And what business wouldn't want that? The advertisement and marketing work Thunder Communications does is on par with or surpasses any other world class service.

They have worked for hundreds of clients in the past, ranging from small but amazing independent traders, right the way up to the giants that are Fox Sports, the National Hockey League, Major League Soccer and Puma. All have benefitted from the invaluable work Thunder Communications has done for them.

They will sit down with the client and listen to their wants and needs before using their wealth of knowledge to devise range of ingenious options for the client to choose from. Once the very best has been selected the team will press ahead and work their special, effective brand of advertising and marketing magic. You see they do not want to lead from the front. They understand that the clients may want specific things, and by actually listening to them they can find ways to achieve the very best, most desirable results.

Because of this approach to advertising and marketing, Thunder Communications have bagged themselves many awards over the years. Amongst them are awards from the New York Art Directors Show, Best of Broadcasting Gold's and International Film & TV Gold, London Art Directors Show, Paris Creative Awards Show and the Tokyo Creative Show. These awards alone show that not only are their methods proven and effective, but that Thunder Communications a highly successful international agency but that it truly is on the cutting edge of advertising and marketing.

5 Tips for using debit cards smartly and securely

5 Tips for using debit cards smartly and securely

A debit card functions almost the same as that of a credit card - except that the money you spend is the money you have already earned. And because of that you really need to be a responsible card holder.

Here are ways on how to use debit card rightly and properly.

1. Constantly Check Your Account Balance- You need to make sure that you only need to withdraw what is stored in your bank account since you are charged with fees from your banks when you over withdraw. Fortunately, banks have made it easier for you to access your account as you can do so right in the comfort of your internet. You can monitor how much money you have withdrawn. Plus, there are also banks which can protect you from fees just in case you have over withdrawn.

2. Cancel Lost Cards Immediately- A debit card is so easy to misplace. When you lost your debit card in any unfortunate incident, cancel it immediately. The person who finds your debit card can easily withdraw funds from your checking account. For this reason, consider using a credit card when you purchase goods online or buy anything in the stores. In order to be a lot safer than most, you can also order 3 credit reports to make sure that no unsolicited transactions are made. And then use a debit card when you pay off these debts.

3. Destroy the Old Cards- How to use debit cards also entails destroying your old debit cards. When you receive new debit cards in the mail, this comes with new security codes and new expiration dates but what is still similar is the card number. When your old debit card falls into the wrong hands, the thief can also use that to steal not just money from you but also valuable information such as your name and your address at home.

4. Memorize Your Pin Number- Before you can withdraw funds from your checking account, your bank generates a pin number for you. You can set this up once you have already received your credit card. Make sure that you memorize your pin number by heart. Don't write it on a piece of paper since those who get hold of this can use it to withdraw funds from your checking account.

5. Treat Your Debit Card as Your Cash- Make sure that you keep your debit card in a safe and secure place where only you can have access. Keep it in your purse or your wallet but don't leave it lying around the house or anywhere else where there are throngs of people. You can also leave it at home if you want - make sure that only you know where your debit card is. You can put it in a drawer, a closet or anywhere it is hidden. Just a scenario: you don't want a wad of cash lying around the house all day long right? So treat your debit card right - and the way you treat your cash and other valuables.